About Aged Care Decisions
Australia’s Elderly Population
Over 3.2 million Australians are aged 65 years or older, representing 14% of our population. By 2051 nearly 20% of Australians will be aged 70 years or older, and the number of people aged 85 years and over is projected to quadruple.
At the same time the Australian aged care industry is currently worth over $25 billion, with nearly 70% of that coming from the Australian taxpayer in the form of subsidies.
Each Australian should have a personal as well as public interest in how the aged care sector is run, and how care services are provided to our elderly.
For reasons of equity as well as transparency, the process of navigating the aged care industry should be easy and stress-free.
The Aged Care Decisions Story
Our first website, AgedCareReviews.com.au, was founded by two Melbourne-based entrepreneurs in mid 2013. Each had first hand experience that highlighted the difficulty in placing a loved one in aged care with access to little, if any, independent and reliable information.
Aged care is now an $25 billion industry, with some of the country’s largest companies involved in the sector. Families are regularly asked to put up hundreds of thousands of dollars for bonds to get a place. This is without any real certainty of the quality of the service and care of the facility. Accreditation is against a minimum standard done on a pass/fail basis, with reassessment occurring only every 3 years.
The founders knew that if user generated reviews provided consumers valuable insight and information for simple decisions, such as which hotel to stay at or which restaurant to eat at, there was a more compelling reason to provide insight and transparency to support an intimate, complex, traumatic and personal decision like placing a loved one into aged care.
After two years, and many hundreds of families reaching out to AgedCareReviews.com.au for additional support and assistance, a larger and more important need was identified – which was the need for a comprehensive, and free, end-to-end placement support service.
To that point the only option for families to receive support was to pay a ‘placement consultant’ thousands of dollars for assistance to find vacancies. It was again clear that things needed to change, and so Aged Care Decisions was borne.
Launched in 2016, Aged Care Decisions was Australia’s first 100% free end-to-end aged care placement & support service. Working in partnership with aged care providers, Aged Care Decisions makes finding aged care easier – matching families to facilities that meet their care needs, preferences and budget.
Aged Care Decision is now Australia’s largest aged care placement & support service – working with thousands of families a month to help them navigate the aged care maze, and find aged care vacancies in a fast, free and stress-free manner.
Fast. Free. Independent.
What We Believe
Aged Care Decisions believe that the experience of placing a loved one into aged care is stressful and emotional enough without adding complexity.
We believe aged care should be simple and easy to navigate, and that receiving support to do so should be free for families.
Aged Care Decisions unlocks the power of modern technology to match a family’s care needs, preferences and budget to live vacancies in an aged care facility.
To faciliate informed decisions by improving the aged care placement process so it is quicker, easier, less stressful and more accurate in matching what a family wants to what is available – ultimately leading to better aged care outcomes for all.
Co Founder & Executive Chairman
Andrew was most recently the Chief Executive Officer of a well known B2B leadership and training group operating throughout Australia and New Zealand, having held a range of sales management, leadership and training roles in the real estate and financial services industries over the past twenty years.
Co Founder & Chief Executive Officer
Ken has over ten years experience in national business development, B2B sales, management strategy and business leadership roles in the property sector. Ken leads Aged Care Decisions in all operational matters – including frontline referrals, case management, reporting, advertising & marketing, and technology deployment.