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Our Aged Care Story

Where our aged care service journey began

Our Aged Care Story

Where our aged care service journey began
Find Aged Care
The Industry

Australia’s Elderly Population

Over 3.2 million Australians are aged 65 years or older, representing 14% of our population. By 2051 nearly 20% of Australians will be aged 70 years or older, and the number of people aged 85 years and over is projected to quadruple.

At the same time the Australian aged care industry is currently worth over $25 billion, with nearly 70% of that coming from the Australian taxpayer in the form of subsidies.

Each Australian should have a personal as well as public interest in how the aged care sector is run, and how care services are provided to our elderly.

For reasons of equity as well as transparency, the process of navigating the aged care industry should be free, easy and stress-free for families.


Aged Care Reviews

Our first website, Aged Care Reviews, was founded by two Melbourne-based entrepreneurs in mid 2013.

Each had first hand experience that highlighted the difficulty in placing a loved one in a nursing home with access to little, if any, independent and reliable information.

Aged care is now a $25 billion industry, with some of the country’s largest companies involved in the sector. Families are regularly asked to put up hundreds of thousands of dollars for bonds to get a place.

This is without any real certainty of the quality of the service and care of the facility. Accreditation is against a minimum standard done on a pass/fail basis, with reassessment occurring only every 3 years.

The founders knew that if user generated reviews provided consumers valuable insight and information for simple decisions, such as which hotel to stay at or which restaurant to eat at, there was a more compelling reason to provide insight and transparency.

Aged Care Reviews is able to provide support during an intimate, complex, traumatic and personal decision like placing a loved one into an aged care facility.

After two years, and many hundreds of families reaching out to Aged Care Reviews for additional support and assistance, a larger and more important need was identified – which was the need for a comprehensive, and free, end-to-end residential placement support service.

To that point the only option for families to receive support was to pay a ‘placement consultant’ thousands of dollars for assistance to find aged care vacancies. It was again clear that things needed to change, and so Aged Care Decisions was born.


Aged Care Decisions

Launched in 2016, Aged Care Decisions was Australia’s first 100% free end-to-end placement and support service. Working in partnership with aged care providers, Aged Care Decisions makes finding aged care easier – matching families to facilities that meet their care needs, preferences and budget.

Aged Care Decision is now Australia’s largest aged care placement and support service – working with thousands of families a month to help them navigate the aged care maze, and find aged care vacancies in a fast, free and stress-free manner.

Aged Care decisions

Board of Directors

Andrew Henderson

Co Founder & Chief Executive Officer

Andrew was most recently the CEO of a well known B2B leadership and training group operating throughout Australia and New Zealand.

Having over 20 years experience in real estate and the financial industries, his roles range from sales management to leadership and training.

Nirmal Hansra

Non Executive Director

Nirmal is a strategic thinker with over 40 years’ experience in corporate governance, strategic planning, risk management, mergers and acquisitions, capital restructure and business systems.

Nirmal has strong executive, board and advisory experience across IT&T, pharmaceutical and healthcare. As well as mining, retirement villages, financial and professional services companies.

Nirmal’s current board appointments include ASX listed retirement villages operator Eureka Group Holdings Ltd, employment services provider Campbell Page Ltd, community banker Kuringai Financial Services Ltd, peak advocacy body Council of the Aging NSW and charity NF Australia Ltd.

Karen Plant

Non Executive Director

An integral part of growing Victoria’s largest real estate agency network, Barry Plant Real Estate, Karen brings enormous creativity and drive to the Board of Directors.

Karen has previously served on a number of Boards – including Deakin University’s Chancellors Circle, St Vincent’s Institute of Medical Research and ‘Women at the Alfred’ – a leading Victorian fundraiser for prostate research.

Mark Winfield

Non Executive Director

Mark Winfield has over 35 years’ experience in business development, building, innovation and the commercialization of technology. He has travelled the world engineering the point of difference qualities that make a business or project a success. He has received many local and international awards in recognition of his success in technology, business, and building & development. 

Mark is a strong advocate of a fair go for everyone and closing the gap on indigenous inequality through education, employment and sustainable business opportunity. The Australian Innovation Centre, of which Mark is CEO, is a culmination of 3 decades of innovation success and the assembly of like minds who can think outside of the square to create new ideas, new methods and better ways to do business for the benefit of all.

Gregory Ryan

Non Executive Director

Greg is a culturally adaptive high-energy sales, marketing and change leader who has held pivotal leadership roles in Sales, Marketing and Operations, which has driven growth and change in services based businesses and emerging technologies (i.e.) Security, Cloud, Mobility and Analytics.  He has a proven track record of consistent success in the highly competitive IT & Communications market across a diverse range of technologies including new growth solutions throughout Asia Pacific and Europe.  Greg has extensive operational experience in start up, turnaround and integration mode, having also working on a number of key ICT M&A in A/NZ ICT market.

Greg is presently the Managing Partner of Virtual Vendor Inc, and has held previous senior roles with IBM, Wipro Technologies, Veritas Technologies LLC and FireEye Inc.

Have more questions about our Aged Care Facilities or Home Care Providers?

Take a look at our Frequently Asked Questions or contact the Aged Care Decisions team

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